Accountability. Taking responsibility for your own actions. This is a foundational tool in entrepreneurship. You have to be willing to step up and own up when that time comes around. Recognising when the customer’s experience was your fault and not try to pass the blame on your staff, or the customer. Knowing when you missed an opportunity and the business is where it is because of the not so great decision that you made.
Accountability actually is not an admission of being a failure but rather it shows that you are willing and ready to make the necessary changes to ensure that what happened does not happen again and to do better. Persons who run from responsibility and try to pass the blame often end up a worst situation and their integrity is often in question.
I’ll give you an example:
When I first started Naara (then Tsalach Natural Products) I met a lady from overseas and I had yet to start making body butters. My soaps were doing well and I was trying to perfect body butters and was sharing my experience. The lady over heard and ordered three to be collected the next day. I was excited but petrified (remember, I had yet to make body butters) I told her sure (after all I couldn’t back down now!!). I went home and started – they were awful, the consistency was off, the oil I used separated, I could have cried. What do I tell this customer? What do I do? I will be honest and say the first thing that came to mind was to just disappear. However, what I ended up doing was calling the customer explaining to her that I didn’t like the end result of the product and to give me one more day to get it right. You know what? She appreciated my honesty and gave me the opportunity. The next day I started and boom! She got her body butters, not only that but she also called and said she and her two friends loved them. (you must try them)
I could’ve made excuses, blamed the product or told her I was unable to facilitate her request and the list could go on, but instead I took responsibility, owned up and stepped up. It’s not always easy but when you are a business owner, it’s a definite requirement.
Look at where you are now? Is it really because of circumstances beyond your control? If you are really honest with yourself could you be further if you had handled things better? Be truthful. Is it really the fault of someone or something else?
Own up…step up…Be Accountable and let’s get to the next level!